The 2022 D&AD competition challenged entrants to produce a piece of Out-Of-Home advertising for Giffgaff. I decided to focus on the idea of refurbishment to showcase just how ‘giffgaff gives back’. In response to the brief, I created 3 trasnport posters, detailing the journey of a phone.
Poster advertsiment 1
‘The Conveyor Belt of Consumerism’
Poster advertsiment 2
‘Bedroom drawer landfill site’
Poster advertsiment 3
‘Renewed and refurbished opportunities’